Proposal Prepared For
Thank you for the opportunity to submit a proposal for the CAGC membership Video. I've had the pleasure of working with the CAGC in the past, developing materials and collateral for the launch of the CAGC Bootcamp as well as have ongoing relationships with many of your members.
Attract. Engage. Inspire
Our creative approach consists of leaning into the stories of our subjects (members) and letting them validate the overall message we are conveying. Marry that with engaging music and compelling visuals, the creative process aims to grab the viewers attention and inspire them to action (joining the CAGC).
Production Schedule
Our first priority is to establish the script which will be voiced by a professional V/O artist and serve as the “voice” of the CAGC. This will provide the foundation of the video, calling attention to each of the established value propositions which will then be reinforced by the member testimonials. We can begin drafting that script immediately, collaborate on selecting ideal members who will represent specific value props and start coordinating shoots with those members based on their schedules and willingness to participate. Ideally we’ll gather B roll for the project when on location capturing these interviews.
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Proposed Timeline
Draft of Script by end of May
Identify and schedule member interviews by end of May
Shoot Interviews and job site B roll June/July/August depending on Member schedules, available
job sites as well as CAGC schedule of events for gathering B roll.
Final deliverables Sept/Oct. Could be moved way up depending on member schedules.
Our Experience
Seth Fargher is the Owner and Creative Director of Construction Video Pros. With nearly 20 years of video production experience, Seth has spent the last 6 years almost exclusively serving the construction industry. His client roster includes numerous CAGC member companies and his experience with other trade associations has given him a first hand knowledge of the significant value associations provide to their members.
South Carolina Aggregates Association Brand Message Video
CRMCA Emerging Leaders Program Overview Video
Carolina Civil Company Story Video
Dobbs Equipment Hype Video
Concrete Supply Company Acquisition Video
Referrals
Construction Video Pros has helped Wayne Brothers for many years. From creating content to documenting events and projects, Seth and his team have always shown up with a great attitude and a passion to help us tell our story. Without exception, each end product has exceeded our expectations and helped to us to achieve our goals, whether that be to engage with clients, current team members, potential team members or the wider industry as a whole. Wayne Brothers’ story is out into the world in a better way because of what Seth and his team have helped us put together.
Jim Rhodes, Wayne Brothers Companies
I have had the pleasure of working with Seth for many years, having first met him during a Habitat for Humanity project when I was with CRMCA. When I took on the role of Executive Director for the South Carolina Aggregates Association, we were in the process of selecting a company to help us revamp our website and create a promotional video that would effectively tell our industry’s story. Based on my previous experiences with Seth, I knew he was the first person I wanted to reach out to.
Seth and his team made every step of the process enjoyable and stress-free. He is always open to exploring new ideas and consistently offers valuable insights, helping us refine our vision. His creativity and professionalism stood out, and many of our members were so impressed with his work that they have since hired him for their own company projects.
I cannot recommend Seth highly enough for any video or media-related needs. His expertise and dedication to delivering outstanding results are unmatched.
Jessica Palmer, SCAA
Package #1
Deliverables:
1) A 2-3 Minute Brand Message Video Designed to Attract Members. (Includes Script Writing, Professional V/O, 3-4 Member Interviews, B Roll Etc)
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2) Five “shorts” each 30 sec or less designed to highlight each of the 5 core benefits of joining the CAGC.
$15,000 - $17,000
Package #2
Deliverables:
Includes all deliverables from Option 1 + 3-4 Member “spotlight” videos from our member interviews up to 90 seconds in length.
$20,000
Questions?
For clarification on any of the information in this proposal, please do not hesitate to reach out to Seth at 541.993.1380.