Proposal Prepared For
Thank you for the opportunity to submit a proposal to assist Moss Marlow in rebuilding your website and enhancing your overall online image. From what I've seen and the interaction I've had with a few members of your team, Moss Marlow is an ideal partner in the way they approach business and seek to serve their customers while offering an excellent product and building a business that people want to be a part of.
The Mission
Redesign Moss Marlow’s website to provide a refreshed and modernized image that bills them as the authority in Custom Home Construction, Commercial Projects and Church Renovation/Construction in the geographic areas they serve. Some core highlights include more than 100 years in business, the strength in their ability to weather economic storms, and the desire to deliver beyond what customers expect as a building partner.
Project Goals
-
Scale down the amount of text on the site - convey the message of quality, value and exceptional service but with fewer words.
-
Use imagery throughout the site to showcase the broad scope and quality of the work performed.
-
Incorporate a brand message video to highlight the company's mission, what differentiates them in their market and “warms” potential customers to wanting to do business before they’ve ever even had a conversation.
Deliverables
-
Redesigned website to live at www.MossMarlow.com
-
Assistance with copy editing both to drive the correct message but also condense down the amount of text on the main pages.
-
Production of a 2-3 minute Brand Message video to include up to 3 interviews, highlighting history, industries served and why people should choose Moss Marlow.
-
“Light” photography to include some team members in office and on job sites looking at plans, “overseeing” construction etc.
-
Basic SEO foundation to include optimizing for keywords, page titles, meta descriptions, alt tags and submission to Google Search Console
-
Migration of new site to include necessary URL redirects to maintain existing hyperlinks
Production Schedule
We can begin crafting the messaging and copy immediately but one of my priorities would be shooting the necessary B roll needed for the brand message video because the leaves are changing rapidly. My priority would be establishing which homes/projects we want to highlight in the video and capturing exterior shots first because those are the most weather depended. Number of projects depending on location and completion date.
​
*Estimated Timeline*
Execute Agreement and pay deposit- Immediately
Moss Marlow to Complete Intake form - Immediately
Work together to craft specific messaging and copy based off intake form results - October
Develop Sitemap to create agreed upon pages - October
Plan and execute shoots for necessary photo and B roll (weather can factor since leaves are changing.) - ASAP
Film interviews for Brand Message video - Early November
Development of site Nov/December
Site launch 1-2 weeks into the new year (after the holiday hangover and people are back to work.)
Our Experience
Seth Fargher is the Owner and Creative Director of Construction Video Pros. With nearly 20 years of video production experience, Seth has spent the last 6 years almost exclusively serving the construction industry.
Sample Brand Message Videos
Referrals
Construction Video Pros has helped Wayne Brothers for many years. From creating content to documenting events and projects, Seth and his team have always shown up with a great attitude and a passion to help us tell our story. Without exception, each end product has exceeded our expectations and helped to us to achieve our goals, whether that be to engage with clients, current team members, potential team members or the wider industry as a whole. Wayne Brothers’ story is out into the world in a better way because of what Seth and his team have helped us put together.
Jim Rhodes, Wayne Brothers Companies
I have had the pleasure of working with Seth for many years, having first met him during a Habitat for Humanity project when I was with CRMCA. When I took on the role of Executive Director for the South Carolina Aggregates Association, we were in the process of selecting a company to help us revamp our website and create a promotional video that would effectively tell our industry’s story. Based on my previous experiences with Seth, I knew he was the first person I wanted to reach out to.
Seth and his team made every step of the process enjoyable and stress-free. He is always open to exploring new ideas and consistently offers valuable insights, helping us refine our vision. His creativity and professionalism stood out, and many of our members were so impressed with his work that they have since hired him for their own company projects.
I cannot recommend Seth highly enough for any video or media-related needs. His expertise and dedication to delivering outstanding results are unmatched.
Jessica Palmer, SCAA
Project Investment
$25,000
-
Redesigned website to live at www.MossMarlow.com
-
Assistance with copy editing both to drive the correct message but also condense down the amount of text on the main pages.
-
Production of a 2-3 minute Brand Message video to include up to 3 interviews, highlighting history, industries served and why people should choose Moss Marlow.
-
“Light” photography to include some team members in office and on job sites looking at plans, “overseeing” construction etc.
-
Basic SEO foundation to include optimizing for keywords, page titles, meta descriptions, alt tags and submission to Google Search Console
-
Migration of new site to include necessary URL redirects to maintain existing hyperlinks
Questions?
For clarification on any of the information in this proposal, please do not hesitate to reach out to Seth at 541.993.1380.